Aurion Digital
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Design event

ID Mumbai

Coverage across the show floor: the Shigeru Ban session, installations, stands and the visitors moving between them.

MumbaiEvent coverage5 clips and 4 photographs

Films

Photographs

Tap a clip to play it, or a photograph to open it at full size.

About the event

India Design Mumbai puts architects, designers, brands and a design-literate public in one hall for a few days. It is busy, visually dense and over quickly, which makes planning the difference between usable coverage and a hard drive of footage nobody edits. Lighting varies stand to stand and the best moments are rarely on the schedule.

We worked to a route rather than a timetable: a planned circuit of the floor, repeated through the day, so every area was covered and the edit had a predictable supply of material. The headline sessions were shot separately, with a position held before the room filled.

  • Event coverage
  • Reel production
  • Organic social
  • Photography

What we did

  • Planned a floor route

    A repeated circuit of the venue instead of chasing moments, which is what makes coverage of a crowded floor complete rather than patchy.

  • Covered the headline sessions

    A position held before the room filled for the talks that draw the crowd, including the Shigeru Ban session.

  • Fast turnaround

    Edits delivered through the day, while the event was still running and attention was highest.

  • A photo set for the archive

    A clean stills library handed over after the event for use in decks, recaps and next year's promotion.

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