Finance

5paisa

Performance creative for the Pay Later (MTF) product, built as a series of short-form films that explain a complex trading feature in everyday language.

@5paisa

Jan 2026 to Jun 2026

Visit profile

Tap any post to open it in full, with captions and comments, straight from Instagram.

What changed

A complex product explained simply
Margin trading was broken into single-idea films in Hinglish, pitched at someone opening their first trading account.
Creative kept ahead of fatigue
New variants were produced on a rolling basis, so the campaign had fresh creative before performance on the old set dropped away.
Hooks chosen on evidence
Openings were tested against retention data rather than opinion, and the ones that held attention were reused as a template.
Compliance built into the script
Every claim was written to stand up in a regulated category, which kept creative moving without legal rounds holding up launches.

What we did

Performance creative
Reel production
Ad operations

Product explainers scripted in Hinglish for first-time investors
Creative refreshed on a rolling basis against retention data
Scripts written to clear compliance review the first time

Get results like these

Ready to grow smarter, faster, stronger?